淄博市旅游资源整合开发的思考

On Integration and Development of Tour Resources of Zibo City

根据中华人民共和国国家质量监督检疫总局2003年5月1日发布实施的《中华人民共和国旅游资源分类、调查与评价国家标准》,按照其划分的旅游资源的主类、亚类、基本类型,通过实地调研,统计分析了淄博市旅游资源类型特征,并从空间布局、旅游形象塑造、旅游节庆整合等方面提出了淄博市旅游资源整合开发的建议,为区域旅游开发与管理决策提供依据。

According to National Standard Tour Resources Classification, Investigation and Evaluation, the People＇ s Republic of China, which is issued and implemented by the Nation Quality Quarantine Bureau of the People＇s Republic of China on May 1st, 2003, the tour re- sources were divided into the main type, the second type and the basic type. Based on the investigation on the spots, this text analyzed the characteristics and space distribution situations of tour resources of Zibo, and put forward its sequence of integration and development in the aspects of spatial distribution, tourism image, tourism festivals, which set a basis for tour exploiting and managerial policy making.