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基于模糊综合评价法的生物医药企业核心竞争力评价——以华兰生物医药为例 被引量:1

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摘要 生物医药市场竞争激烈,在市场经济的优胜劣汰机制下不断提升自身核心竞争力才是制胜的根本之道,本文在核心竞争力理论研究基础上结合生物医药企业的特点,建立了生物医药企业核心竞争力评价指标体系,引入模糊数学作为评价方法,最后以华兰生物医药公司的实证数据进行案例分析。
作者 陈旸
出处 《市场周刊》 2012年第1期35-36,51,共3页 Market Weekly
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