红色旅游产品吸引力提升策略新探

New Search on Promote Strategy of the Attraction of Red Tourism Product

从红色旅游产品吸引力角度,分析了红色旅游的目标市场和市场需求,提出红色旅游产品的设计应以体验要素为主,更要拓展思路,改变观念,扩展目标市场,采用多种组合战略,做好精细营销,最终提升红色旅游产品的吸引力。红色旅游不能仅靠政治使命、红色情缘作为吸引力来源,应该充分挖掘红色旅游产品内涵,与其他主题的旅游产品结合起来,充实红色旅游产品内涵,提升其吸引力和竞争力。

This article take views on the attraction of red tourism product, analyzing the target markets and market demand of Red tourism and proposing that the disign of red tourism product should focus on experience elements. What＇ s more, it should develop mind, change ideas, and expand the target market, using a variety of portfolio strategy, making the sophisticated marketing well and enhancing the attraction of red tourism product ultimately. Red tourism can＇ t make only the political mission and red sentiment as the source of attraction. We should excavate the content of red tourism product abundantly and band other thematic tourism products together, to enrich the connotation of red tourism product and bring up its attraction and competitiveness.