摘要
电子商务加速发展,吸引了众多企业进军电商行业,加剧了企业对客户的竞争。因此,做好客户关系管理就显得非常重要。在简要描述数据挖掘和CRM(客户关系管理)的基础上,重点分析数据挖掘在CRM中的具体应用,包括如何获取新客户和如何提升客户的价值。这对电子商务企业的客户关系管理有参考价值。
More and more enterprises enter the Electronic Commerce （EC） industry for the EC＇s rapid development these years, and then the competition of customer is highly difficult. So the customer relationship management is very important. Based on the description of data mining and CRM, discusses the application of data mining in customer relationship management, including how to get a new customer and how to improve the value of the customer. This is valuable to the EC enterprise＇s customer relationship management.
出处
《现代计算机》
2012年第3期58-61,共4页
Modern Computer
关键词
数据挖掘
客户关系管理
客户
Data Mining
Customer Relationship Management
Customer
