浅析我国轿车市场的供求变动趋势及其影响因素

Analysis on The Supply and Demand of China's Home Car Market and Its Influential Elements

我国轿车市场仍处在成长期,各大厂商的应对策略和发展战略值得关注。本文运用经济理论分别从市场需求和消费者行为、厂商战略、国家政策和国际环境这四个方面对我国轿车市场发展现状和趋势的成因以及不同类型厂商的竞争战略加以分析和解释。

Though China＇s car market is still growing in these years,strategies for problems solving and further development still need to be held attention to by those car manufacturers.According to the related economic theories,the authors exposes that market demands,consumer behavior,manufacturers＇ strategies,the state＇s policies and international environments have a lot to do with the preconditions,present state and the prospect of the civil car markets.At last,the authors also explain various competition strategies made by varied corporations of different types in details.we give the total references.