摘要
随着网络零售逐步大众化、消费者越来越习惯于网络购物,从而形成强大的购买力和依赖性,极大促进了区域内网商数量的迅猛增长,同时,网商群体中已经涌现出大量成功的明星网商。分析网商发展过程中存在的问题,研究网商的发展策略,有助于网商选择正确的发展方向,从而实现网商规模从个人发展到企业,从单个企业发展到电子商务集群产业,再从电子商务集群产业上升到到国家竞争力的提升。
As the popularization of online retailing,more and more consumers are getting accustomed at online shopping and having a strong purchase power and reliance on the Internet.This has led to the crazy growth in the number of online retailers even within a region and a number of who have risen to fame.However,there are still a lot of obstacles lying ahead,to make the right development strategies is briefly equal to settling the proper developing orientations,which is beneficial to themselves,to corporations,to the overall development of e-commerce and even to the national competitiveness.
出处
《江苏商论》
2012年第1期18-20,共3页
Jiangsu Commercial Forum
关键词
网商
发展策略
电子商务
online businessmen
development strategies
e-commerce
