扬州剪纸旅游纪念品市场创新发展探讨

Creative Ways to Develop Yangzhou's Paper-cutting Market

笔者在对扬州东关街、扬州剪纸博物馆和何园等部分景点实地调研与采访的基础上,介绍了发展扬州剪纸纪念品市场的基础条件,分析了当前扬州剪纸市场存在的问题及其原因,并从产品的开发设计、生产制作、市场营销和政府引导等四个方面对剪纸市场的创新发展进行了探讨。

The author had a field visit in Dongguan Street,Paper-Cutting Museum,He Yuan and some other traditional sites in Yangzhou,carrying out a series of investigations and fleshed interviews and then concludes the basic preconditions of developing Yangzhou＇s paper-cutting souvenirs market.In face of the problems standing in the way of its advancing,Yangzhou＇s paper-cutting market should highly initiate the innovative impetus through the upgrade of product designing and promotion,making and production,marketing strategies and scale,and above all,government＇s regulation and support.