我国中小企业市场营销策略探讨——基于宏观货币政策调整背景下

Discussion on Policies of Marketing Management of Medium-sized and Small Enterprises in China ——Based on Background of Macro-readjustment of Currency Policy

我国宏观货币政策的不断调整对中小企业生存和发展产生了深刻的影响。在与货币政策调整的博弈中,如何有效占有市场,提高自身的竞争力,已成为中小企业发展亟待解决的课题。在分析中小企业市场营销过程中存在问题的基础上,探讨了今后中小企业进行市场营销的路径选择。

The continue adjustment of macro-currency policies has great effect on exist and development of medium-sized and small enterprises.In process of competing with readjustment of currency policies,how to effectively possess market and improve personal competitive power have become a burning problem of development of medium-sized and small enterprises.In this paper,the author discussed paths of marketing management of medium-sized and small enterprises based on analyzing existing problems of marketing management.