基于“微笑曲线”论珠三角企业转变经济增长方式

On pearl river delta enterprise change economy growthmode based on "smile Curve"

基于微笑曲线,通过数据的统计,分析珠三角地区企业目前所面临的现状和问题,主要体现在对廉价劳动的依赖来赚取"微笑曲线"中端微薄的利润,却忽视了"微笑曲线"的两端,即产品的研发,设计,采购,还有品牌的建立、市场营销策略。只有从企业和政府两个层面转变经济增长方式,才能使珠三角地区企业走上可持续发展的道路。

Based on the ＂smiling curve＂ and by statistical analysis,this paper analyzes the current situation of Pearl River Delta＇s manufacturers,and the problems facing are as follows,firstly,due to the strengthens of labor intensive,the manufacturers in Pearl River Delta are relying on the low profit manufacturing,which is the bottom of the ＂smiling curve＂;secondly,they are lack of research and development of products,purchasing,building brand names and marketing strategies,which are the two sides of the ＂smiling curve＂.Only if the ways of economic growth are transformed by both the manufacturers and the government,can the manufacturers in Pearl River Delta be able to develop continually.