后危机时代成渝经济圈旅游网络营销组合策略研究

Late crisis time Chendu and Chongqi economic zone tourism network marketing combination strategy research

本文分析了后危机时代成渝经济圈旅游网络营销存在问题及其原因,制定其旅游网络营销的产品、价格、品牌、渠道、促销、整合营销、售后服务等七方面的组合策略,建立立体的网络营销系统。

This paper analyzes problems and their causes of tourism network marketing in Chengdu-Chongqing Economic Zone,and to establish seven aspects of Marketing Mix of its tourism network,Including product,price,brand,channel,promotion,integrated marketing,after sale service and so on,and to establish a three-dimensional network marketing system.