信息化时代的企业危机管理策略

Management Strategy of Enterprise Crisis in Times of Information

信息化时代信息的快速、大量传播为企业发展提供了便利和发展空间,但同时也使企业危机管理面临巨大的挑战。在这样的时代背景下,企业需要了解现代信息传播的特点、企业危机管理的特征,重视信息传播对企业危机管理影响,在危机管理中恰当利用信息传播,调整企业危机管理策略,以有效地应对危机。

In times of information,rapid spread-out of information gives enterprises more convenience and big room for development,while it makes enterprises face severe challenges in crisis management.Under such background,enterprises should have a good understanding of features of information spread and crisis management,pay more attention to influence of information spread on crisis management,make a good use of information spread in crisis management and adjust enterprises' strategy so as to deal with crisis effectively.