市场机遇信息搜索的行为机制研究

Study on a Behavior Mechanism of Market Opportunity Information Search

信息搜索长期以来就是机遇识别研究的一个关键问题。本文介绍了主要的信息搜索过程模型和影响因素模型,并以Wilson的问题求解下的信息搜索模型为基础提出了市场机遇信息搜索的行为机制。该行为机制主要由3个部分组成:市场机遇发现过程、市场机遇信息搜索事件和影响市场机遇信息搜索的因素。最后,本文对影响市场机遇信息搜索的因素进行详细讨论。

Information search has long been accepted as a key aspect of the Opportunity Recognition.This paper reviewed and explored some main information search process models and impact factor models,and then proposed a behavior mechanism of market opportunity information search based on Wilson＇s problem-solving information search process model.This behavior mechanism consisted of three main components：the market opportunity discovery process,the market opportunity information search events and the impact factors which influence the market opportunity information search.Finally the paper discussed in detail these impact factors.