摘要
本文针对数字图书馆的特征,结合现代市场经济环境,从运营环境、公司管理模式、经营模式及营销策略4个角度探讨了数字图书馆企业化运营策略。
This paper based on the modem market economy, according to the characteristics of digital libraries, discussed the operating enviromnent, company management, business model and marketing strategy for enterprise operations strategy.
出处
《现代情报》
CSSCI
2012年第2期116-119,共4页
Journal of Modern Information
关键词
数字图书馆
企业化运营
营销策略
digital library
enterprise operating
marketing strategy
