基于链接分析的C2C电子商务网站分析——以三大C2C购物网站为例

Analysis on the C2C E-commerce Websites Based on Link Analysis——A Case Study of the Three Online Shopping

采用链接分析方法,利用AltaVista搜索引擎,分别检索淘宝网、拍拍网、易趣网的网页总数、链接总数、外链接数、内链接数,计算网络影响因子、外部网络影响因子和内部网络影响因子,结合Alexa排名和人均页面访问量进行相关性分析,进而深入三大C2C购物网站的团购、支付工具、社区的链接指标数据并进行相关性分析,最后给出优化C2C购物网站的建议。

This paper has put link analysis method into use and made use of the searcher engine of Alta Vista,then searched the amount of website,total link,external link,internal link of Taobao,Paipai,Eachnet respectively,and calculated impact factors including external impact factors and internal ones.After that,we have done correlation analysis with combining the rank of Alexa and per capita page views,thus dealing with correlation analysis of link index data of the group purchase,means of payment,network community of three online shopping,finally provided recommendation of perfecting website of C2C online shopping.