新型社交网络信息传播特点和模型分析

New Social Networking Features and Model Analysis of Information Dissemination

新型社交网络开放平台近年来得到了迅速的发展,正在改变着人们的沟通与交往模式,并深刻影响着经济和社会的发展。本文主要研究社交网络中信息传播问题,就其传播方式、传播行为、传播路径和传播特点进行了研究,同时以新浪微博为例,在分析大量实例的基础上,提出关于社交网络开放平台中信息传播的几种主要模型及特点。

Social networking open platform is growing rapidly,and also greatly affects economic and social development.The paper focused on the dissemination of SNS information,studied its mode of transmission,communication behavior,and communication features of the propagation path.Choosing Sino Micro blogging for example,the author proposed several major models of the propagation path of SNS information dissemination based on the analysis of a large quantity of examples.