探索国产合成树脂的营销战略

Exploring the Marketing Strategy for Domestic Synthetic Resin

世界合成树脂生产能力过剩 ,国产品市场占有率不到 50 % ,为提高国产合成树脂国内市场的占有率 。

Since the worldwide capacity of synthetic resin is in excess, the share of domestic product in China market is only less than 50% In order to improve the share this article puts forward its marketing strategy