3Larry J. Rosenberg~John A. Czepiel. A Marketing Approach for Customer Retention[J]. Journal of Customer Marketing, 1983.
二级参考文献4
1Flint,Woodruff and Gardial.Customer Value Change in Industrial Marketing Relationships:A Call for New Strategies and Research.Industrial Marketing Management,1997(3).
2Bourdeau,L.,Chebat,J.C.,Couturier,C.Intemet consumer value of university students:E-mail-vs.-Web users,Journal of Retailing and Consumer Services,2002(9).
4Chen, Deng-Neng. and Yang, Yi-Shan. and Ku, Yi-Cheng. A Trust Perspective to Study the Intentions of Consumers to the Group Buying [J]. Lecture Notes in Business Information Processing, 2012(108):153-166.
5Keith S. Coulter and Anne Roggeveen. Deal or No Deal? How Number of Buyers, Purchase Limit, and Time-to-Expiration Impact Purchase Decisions on Group Buying Websites [J]. Journal of Research in Interactive Marketing, 2012(6):78-95.
6Dauw Song Zhu, Zui Chih Lee, Gwendolyn S. O' Neal. Mr. Risk! Please Trust Me: Trust Antecedents that Increase Online Consumer Purchase Intention[J]. Journal of Internet Banking and Commerce, 2011,16 (3).
7Lin, Long-Yi & Lu, Ching-Yuh. The Influence of Corporate Image, Relationship Marketing and Trust on Purchase Intention: the Moderating Effects of Word-of-Mouth[J]. Tourism Review, 2010(65):16-34.
8Praveen Aggarwal and Lose it: Purchase Rajiv Vaidyanathan. Use Acceleration Effects Time-Limited Promotions [J]. Journal of Consumer Behaviour, 2002(2):393-403.
9J. Jeffrey Inman and Leigh McAlister. Do Coupon Expiration Dates Affect Consumer Behavior? [J]. Journal of Marketing Research, 1994,31 (3) :423-428.
10Witt Robert E.. Informal Social Group Influence on Consumer Brand Choice [J]. Journal of Marketing Research, 1969(6) :473-477.