没有品牌哪来的基业长青

夏秀峰认为,与成熟的外资巨头品牌相比,当前中国工程机械企业鲜有较为科学和系统的品牌建设思路,多年的工作经验使他深刻意识到企业在品牌建设方面的不足,以及开展这些工作的急迫性。

'Scientific and systemic brand construction is one of the obvious differences between the Chinese construction enterprises and the excellent foreign enterprises.' Xia Xiufeng, the vice president of Shenyang North Traffic Heavy Industry Group and the president of the construction machinery department said.