解读《植物大战僵尸》背后的文化意识形态

Interpretation of the Cultural Ideology in Plants v.s.Zombies

针对美国制造的网络小游戏《植物大战僵尸》游戏角色的形象建构和本土化战略进行了深入分析,试图解析其代表的文化符号和象征意义,以及表现出的文化意识形态倾向。通过分析得出,对网络游戏背后的美式文化意识形态必须提高警惕。

Plants v. s. Zombies which is a famous network game made by U. S. A, has become very popular in China since it＇ s published. This paper, by analyzing the game＇ s role construction and its localization strategy, tries to resolve the cultural symbols and cultural awareness it represents. It is concluded that we should raise our vigilance to American cultural awareness hidden behind the network game.