摘要
汉英旅游宣传资料都具有呼唤功能。对比汉英旅游宣传资料语言文本差异,揭示汉英旅游宣传资料文本差异源于中西文化差异,即思维模式和审美价值差异。了解汉英旅游宣传资料文本和文化的差异有助于更好地实现旅游宣传资料的呼唤功能,对旅游英语教学和实践有实际意义。
Chinese and English tour brochures both have the vocative function.This essay begins by contrasting discourses of Chinese and English tour brochures.It continues to explore the cultural differences,namely,the differences in thinking modes and esthetic values underlying the discourse differences of Chinese and English tour brochures.An awareness of the stylistic and cultural differences between Chinese and English tour brochures can help to realize the vocative function of tour brochure.Hence it's of practical meaning to both the teaching of tourism English and tour practice
关键词
汉英旅游宣传资料
文化差异
语言风格差异
Chinese and English tour brochures
cultural differences
stylistic differences