企业营销高层人才招聘甄选策略失效研究——基于心理契约视角

A Study on Invalidation of Recruiting and Selecting Strategy of Enterprise Advanced Marketing Personnel Based on Psychological Contract

心理契约的破裂能够解释企业营销高层人才招聘甄选策略失效的原因。在企业和员工解决了"能岗匹配"问题后,企业未能留住营销高层人才说明其招聘甄选策略存在失效,原因在于双方的"雇员接触点"管理工作出现了失效。交易型心理契约和关系型心理契约的破裂说明企业"雇员接触点"管理的失效;雇员未能"本组织化"和职业经理人精神的缺失说明员工"雇员接触点"管理的失效;在营销高层人才招聘甄选途径上,通过内部培养方式选聘的人才与企业心理契约的破裂风险小于外部引进的方式。

The break of psychological contract can explain the reason of recruiting and selecting strategy invalidation about enterprise advanced marketing personnel. After solving the problem of ＂competence fit post＂ about enterprise and its employee, the fact enterprise cannot retain its employee to work for it indicates the invalidation of it＇s recruiting and selecting strategy. The reason is the invalidation of both enterprise and employee＇s management invalidation of ＂employee contacting point＂. Break of dealing and relation psychological contract shows the invalidation of organization ＂employee contacting point＂ management; employee＇s lack of organization assimilation and professional managers spirit shows the invalidation of its ＂employee contacting point＂ management. For recruiting and selecting advanced marketing personnel from inside enterprise the break risk of psychological contract is smaller than from outside enterprise.