黑龙江动漫产业发展模式比较分析

Comparative analysis on development patterns of animation industry in Heilongjiang province

动漫产业已成为21世纪的朝阳产业之一。归纳黑龙江省现有动漫产业发展模式,在总结美日韩三国动漫产业发展现状基础上,将黑龙江省与美日韩从动漫产业与民族文化结合、与成熟产业共同发展、动漫产业市场运营与产业链整合、政府扶持四个方面进行比较。研究表明,黑龙江动漫产业发展优势在于悠久且独特的民族文化,可与本省旅游业联动、形成符合自身发展的完整产业链,同时仍需加大政府对动漫产业的扶持力度。

Animation industry （AI） is one of the great sunrise industries in 21st century. This paper generalized the development patterns of existing AI in Heilongjiang province, and made comparisons between Heilongjiang and the US, Japan as well as South Korea on the base of concluding the developing status of the three countries in such four aspects as combination of AI and national cultures,co-development of AI and mature industries,concordance of market operations of AI and industry chain and government support as well. The research showed that the strength of AI development in Heilongjiang province lies in the longstanding and unique national cultures,and it could be developing simultaneously with tourism in our province to develop an integrated industry chain suited to our own development. However,the support from government for AI still needs to be increased at the same time.