基于受众本位论的农业技术推广模式评价——以福建省部分地区为例

Evaluation of agricultural technology extension patterns based on audience-centered communication theory——Taking some regions in Fujian Province as cases

在确定农业技术推广模式的基础上,基于受众本位论,设计了农业技术推广模式的8个评价指标,并运用熵值法对这些农业技术推广模式进行综合评价,结果表明:基层农业技术推广机构主导的推广模式,农业院校和涉农科研机构主导的推广模式和传媒工具服务模式等3个传统农业技术推广模式仍起基础性作用;其他的推广模式也有其各自的优势。

After major agricultural technology extension patterns were identified,the paper,based on audience-centered communication theory,designs eight indexes for evaluating these agricultural technology extension patterns.Then,entropy method is applied to evaluate these major agricultural technology extension patterns.The evaluation results show that the general agricultural extension pattern,the education institution pattern and the media pattern are still playing the major roles.Other extension patterns have less performance,but still have their advantages.