摘要
从产区看产业，把握行业的发展脉络，探寻企业真实的生产经营状况和应对困境的办法和经验，《中外玩具制造》为此特别策划了“走进产区”系列报道。继走入云和、永嘉、安海、平乡、平湖等玩具及童车生产重地之后，《中外玩具制造》记者近期又连续走访了江苏、安徽、山东等我国毛绒玩具的主产区。置身其中，我们既可以看到传统玩具经营模式的衰落与迷惘，也可以感受到企业转型思路的活跃与魄力。中国玩具行业该如何实现可持续性发展？这是全行业都面临着的巨大命题。
TOYINDUSTRY continues its step in China production base and visits Jiangsu,Anhui and Shandong recently. In these provinces, we witness the decline and lost of traditional management. But at the same time, we are also impressed by the activity and vigor of toy companies in their reconstruction. What is the way ahead for the sustainable development of China's toy industry?
出处
《中外玩具制造》
2012年第3期52-64,11,共13页
Toy Industry
