论电视主持艺术即兴口语的审美性

Discussion on the Aesthetic Value of Impromptu Speaking of TV Hosting Art

奥斯古德——施拉姆循环形传播模式将人际传播的特征纳入了大众传播的分析中,电视主持艺术即兴口语的审美性是在主持人与受众的双向互动的循环形传播模式中实现其艺术价值的。电视主持艺术即兴口语审美性的产生是传受双方心理互动的结果,与主持人的素质有直接联系。电视主持艺术即兴口语的创作可以通过主持人面对一定的语境,运用"九语"实现语言的组织。

Osgood and Schramm Circular Model-brings the interpersonal communication into the analysis of mass communication. The aesthetic value of impromptu speaking of TV hosting art is achieved in the circu lar model, and it is generated by psychological interaction between the host and audience. The generation of the aesthetic value of impromptu speaking is directly linked to the host＇s quality, including quality re quirements of personality, subjective, cultural background and audiences＇ expectation. In the creation of impromptu speaking of TV hosting art, the host can achieve language organization by using ＂nine words＂ in the face of a certain context.