中国入境旅游客源地结构变化影响因素的实证研究

An Empirical Study on Factors Influencing China's Inbound Tourism Origin Structure

在构建新的旅游地引力模型基础上,以1998～2008年面板数据为例,实证分析了影响我国入境旅游地区结构变化的主要因素。结果表明,影响亚洲国家进入中国境内旅游的最重要的两个因素是我国物价水平和旅游接待能力,因此,我们要用价格支撑价值、增加旅游产品附加值等策略来降低其对价格上涨的反感程度,同时需进一步改善我国的旅游基础设施;影响欧洲和北美洲国家进入中国境内旅游的最重要因素是地理距离,故要尽可能从心理和文化上"缩短"与欧洲、北美洲国家的相对距离来提升我国的入境旅游的吸引力。

Based on the newly constructed tourism gravity model and panel data of 1998 - 2008, the main impact factors of China＇ s inbound tourism regional structure changes were empirically analysed. Two most important factors of Asian countries entering the Chinese domestic tourism are China＇ s price level and tourist reception capacity, therefore, we must adopt some strategies including price support ing Value and increasing the added value of tourism products so as to reduce their sensitivity to prices, and also need to further improve China＇ s tourism infrastructure. However, most important impact factor of the European and North American countries is geographic distance, so we need ＂shortened＂ relative distance with European and North American countries as far as possible from the psychological and cultural angle to enhance China＇ s inbound tourism attraction.