环京津休闲旅游产业带特色品牌的构建

The Characteristic Brand Construction of Beijing-Tianjin Leisure Tourism Industry Belt

从对环京津休闲旅游产业带旅游品牌建设的现状分析为出发点,指出目前品牌建设中存在主题形象不突出、宣传不够深入的问题。结合环京津休闲旅游产业带与京津地区休闲旅游产业带的差异分析,发现一级差异、二级差异两类旅游资源值得作为特色品牌推出;并将海滨海岛、山区草原作为环京津休闲旅游产业带的特色品牌,冰雪运动、养生温泉作为二级品牌,拟出了品牌口号。

The present situation of the brand construction of Beijing-Tianjin leisure tourism industry belt is analyzed as the starting point.And some problems of image in the brand construction are put forward.Such as the subject image is not outstanding,brand awareness is not deep enough.Some characteristic brands are proclaimed and some brand slogans are developed.