广东省地市媒体公信力现状的个案考查——以惠州市为例

A Case Survey of Media Credibility in the Local City Guangdong Province——Taking Huizhou as an Example

地市媒体占我国媒体总数的半壁江山,其公信力的提高,对我国社会和谐稳定及传媒事业发展均有十分重要的意义。文章通过对广东省惠州市的调查与分析,考察我国地市媒体公信力现状。发现惠州市媒体的公信力尚处在一个相对较低的水平,公信力得分中间值稍稍偏上,低于调查涉及的10家中央、省及香港媒体。测量指标分析显示,舆论监督的薄弱是制约惠州媒体公信力水平的重要因素。

The number of local media consists 50 percent of Chinese media, so the improvement of the media credibility is of great im- portance to the harmonious stability of the society and the development of media. This article investigated and analyzed the media situa- tion of Huizbou City to inspect the media credibility of local cities in China. It shows that the media credibility of Huizhou is still in a low level, under the investigation involved other 10 media from central government, capital cities and Hongkong. The measure index a- nalysis shows that the poor supervision by public is the main reason restrictin~ the media credibility of Huizhou.