解读英文广告语中的会话含义

An Analysis of Conversational Implicature of English Advertisements

现代社会中,商家为了推销自己的想法、服务和商品,就要学会制作生动、有效、说服力强的广告,广告者利用各种方式来丰富广告语言,吸引观众的注意。为了使读者相信和信赖广告中的信息,广告者经常借助一定的写作技巧和方法。一篇成功的广告词必定经过了缜密的推敲和构想,其中也蕴涵了丰富的语用学知识。

In order to promote their ideas, services and commodities, the merchants have to make vivid, elfective and persuasive ads in modem society. Usually, the advertisers manage to enrich their ads language and attract customers＇ attention. Moreover, they also try to use some writing techniques to make the contents of their ads