农产品加工产业集群与企业品牌建设分析——以湖北省为例

Analysis of Agricultural Product Processing Industry Cluster and Enterprise Brand Building——Taking Hubei Province as an Example

农产品加工产业集群与企业品牌建设存在密切的联系。介绍了我国农产品加工产业集群的特点;分析了产业集群与企业品牌建设的关系,认为产业集群能提升企业品牌,而企业品牌能促进产业集群发展;根据农产品加工产业集群品牌建设中存在的不足,提出完善农产品加工产业集群品牌建设的建议。

Agricultural product processing industry cluster close ties with enterprises brand building. Firstly, the characteristics of China＇s agricultural product processing industry cluster are introduced; second｜y, the relationship between industrial cluster and enterprise brand building is analyzed, namely, industrial cluster can enhance the enterprise brand and enterprise brand can promote the development of industrial cluster; finally, according to the shortcomings in the brand building of agricultural product processing industry cluster, the recommendations to improve agricultural product processing industry cluster brand building are proposed.