摘要
评价理论(Appraisal Theory)兴起于20世纪90年代,作为新词汇—语法框架受到人们的广泛关注,并被应用于分析多种类型的文本。本文以评价理论的子系统级差(graduation)为切入点,研究我国著名风景区庐山的广告语言,旨在探讨旅游广告中商家和潜在顾客的结盟方式,以期发现用级差理论分析旅游广告的优势并对旅游广告的撰写提供一定的借鉴。
Appraisal Theory was put forward in the 1990s and has been highly concerned as a new lexico-grammatical framework.It has been applied to analyzing a variety of texts.This thesis attempts to investigate the travel ads of four famous scenery spots in Mt.Lu located in Jiangxi Province.The use of Graduation not only deepens the connotation of the ads but also enhances the quality of them.Thus the investigation in travel advertisements via Graduation analysis will be beneficial to the advertisements composers as well as the potential customers.
出处
《江西教育学院学报》
2011年第6期161-163,共3页
Journal of Jiangxi Institute of Education
关键词
旅游广告
评价系统
级差系统
travel advertisements
appraisal theory
graduation
