时尚符号与广告的关系研究

Research on the relationship of signs of fashion and advertising

以时尚符号和广告的本质属性为起点,进一步分析两者之间的关系。认为广告通过对时尚的某些内容或形式的倡导和引领来与之互动,时尚也因被融入广告而获得更具广度或深度的传播,广告与时尚在意义层面具有复杂而稳固的主体间关系。

Taking the nature of fashion and advertising symbol properties as a starting point,the paper further analyzes of the relationship between the two.That advertising through the fashion of some of the content or form of advocacy and leading to interact is integrated into fashion advertising and gets more breadth or depth of communication in the sense of a complex and stable levels of inter-subjectivity relationship.