世界著名艺术品拍卖行S&C的拍品开发策略

Auction Strategies of the World-Famous Artworks Auction House S&C

世界著名艺术品拍卖行苏富比和佳士得的拍品开发策略一直值得我们效仿。它们对艺术品拍卖的定位决定了其清晰的拍品大类,注重精品策略,精心设计拍卖图录,提升拍卖服务方式,藏品升级,从而形成了拍卖行自身必备条件。通过设立各种行业机构和在世界各地设立分支营业机构,以求信息对称。积极展开公关策略和佣金合谋来培育和争取艺术品的委托方和竞买方。此外还从政府资源以及法律政策方面获得客观环境的支持。

The auction strategies of Sotheby＇s and Christie＇s, the world famous art auction house, have always been a good example to follow. They decide their clear auction categories according to their orientations of artworks auction, lay much emphasis on fine artworks auction strategy, produce elaborate auction catalogue, improve online auction service, and upgrade their collections. Thereby they form the initial prerequisites the auction house should have. By setting up a great number of organizations and branches throughout the world, they become well informed. They cultivate and capture the buyers and sellers by developing public relationship strategies and the premium conspiracy. In addition, they also obtain external support from the government and law policy.