赛事赞助中品牌传播效果的最大化

On the Maximum Effect of Brand Commmunication of the Sponsorship in Sporting Events

赛事赞助在品牌传播中扮演着越来越重要的角色。企事业单位通过赞助体育赛事提升品牌价值,塑造品牌的强势地位,实现品牌传播效果最大化,而体育赛事借助企业赞助品牌传播得到更好的宣传和拓展,品牌传播与体育赛事相互促进,共同发展。

Sports sponsorship in brand communications plays an increasingly important role.To achieve a maximum effect,business units and public institutions can enhance the brand value through the sponsorship of sporting events to build a strong brand position and communications.Sports events will be better publicized with the help of the sports brand communications.Brand communications and sporting events promote their development each other.