网络人际传播及其对网民知行特征的影响

The Network Interpersonal Communication and Its Impact on Netizen Behavior

网络平台包含着大众传播、群体传播、组织传播、人际传播等多种传播形式。网络交流沟通类应用形式的出现集中代表了"面对面"人际传播方式在网络世界中的移植和复制。网络人际传播应用是互联网介入真实生活的重要渠道,这种方式正深刻改变着现实中人的思维特征和行为模式,集中呈现出"思维碎片化"、"信息自我暴露"、"时间自由选择"、"关注议题公共性"等一系列新变化。

Network platform contains the communication forms including the mass communication, group communication, organizational communication, interpersonal communication and other communication forms. Network communication application form represents the transplant and replication of the way of interpersonal communication of the ＂face to face＂ in the network world. Application of internet interpersonal communication network is an important channel in real life, this way is deeply changing the human thinking characteristics and behavior mode in reality, showing as ＂thinking debris＂, ＂information self-exposure＂, ＂time free choice＂, ＂concerns on the public topic＂ and a series of new changes.