面向体验经济的传统武术产业发展模式——以陈家沟陈式太极拳为例

Experience Economy of Chen-style Tai Chi:Studies on Development of the Traditional Martial Arts

运用文献资料、专家访谈、实地考察等研究方法,基于体验经济理论,对陈家沟陈式太极拳产业发展的缺失与潜力进行分析。从体验主题、体验过程、体验效果视角,构建陈家沟陈式太极拳产业体验经济发展模式。建议:决策者尽快转变观念,把发展重点从资金投入转移至陈家沟的游人、"朝圣者"、习练者等在此所产生的心理体验上,并精心设计、安排、实施体验过程,促进陈家沟陈式太极拳产业的发展。

With the methods of literature review, expert interview, field work, this paper explores the industry development of traditional martial arts-Chen-style Tai Chi on the basis of Experience Economy theory and builds its development pattern from experience subject, experience process and experience effect. This paper proposes the suggestion that policymakers should change their ideas as soon as possible, shifting the focus from capital input to tourists, “pilgrims”, Tai Chi exercises and the psychological experience which is brought about as a result in Chen Jiagou. A pattern should be carefully designed, arranged and executed to improve the industry development of Chen-style Tai Chi.