石油销售企业提高服务延伸探讨

Discussions on How to Improve the Service Extension in Petroleum Sale Enterprises

石油销售公司主要销售成品油,在加油站完成对消费者的服务,要求销售行业的员工要彻底转变观念,要将纯粹的商品营销的理念转变为服务营销观念,要将对车的服务延伸至对车和人的服务。在当今的市场条件下更好地实现油品销售,主要应做好这些工作:细分市场,准确进行市场定位;加强培训,提供优质服务;扩展服务延伸。

Petroleum companies mainly sell petroleum products. But in order to finish the service for customers in gasoline stations, it is necessary for salesmen to transform their viewpoints that include changing concept from pure commodity marketing into service marketing, extending the service for automobile to the service for automobile and humans. Meanwhile, in order to improve the petroleum product sales under the current market condition, the following works should be done, which include subdividing the markct, making accurate market position, strengthening the training, supplying the excellent service and extending the service.