神农谷国家森林公园生态文化解说牌设计研究

Study on evaluation of ecological culture interpretative panel of Shennonggu National Forest Park

通过对神农谷国家森林公园运用实地观察法和深入访谈法,从游客使用现状、解说牌外观设计、解说内容和解说效果等四个方面评估森林公园生态文化解说牌的设计研究。研究发现不同游客类型使用解说牌的目的与类型有差异;游客多喜欢与周边环境融合度高的木质解说牌;解说标题醒目、解说内容图文并茂、参与性强的解说牌更利于传播知识;游客多偏好于自然生态文化知识,整体传播效果较佳。

Through field investigation and deep interviewing for Shennonggu National Forest Park, the ecological culture interpretive panel design in the park from visitors＇ use, designing, interpretive information, interpretive effectiveness were evaluated. The research results shows that different visitors use different types of interpretive panels with motivations. The visitors like the woody interpretive panels harmonizing with the surrounding environment. The visitors prefer to acquire interpretive information from interpretive panels with a clear title, well picture and words designed, and good interaction; The visitors like naturally ecological culture information and think it is a good communication effectiveness in the park.