青年女性消费者决策风格研究被引量：1

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摘要在国内外学者相关研究的基础上,结合Sproles&Kendall在1986年编制的CSI量表,编制出适合青年女性的消费者决策风格问卷,展开对青年女性消费者决策风格的研究,得到青年女性消费决策风格维度主要表现为新潮时尚、经济实惠、休闲娱乐、忠诚、完美主义、冲动等六个维度。这一研究,一方面拓宽了消费者决策风格研究的视角,另一方面,对于商家细分目标市场和制定营销策略具有重要的指导价值。

作者崔瑜琴

机构地区榆林学院管理学院

出处《商业经济》 2012年第6期76-77,共2页 Business & Economy

关键词青年女性消费者决策风格青年女性消费者决策风格

分类号 F740 [经济管理—国际贸易]

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参考文献8

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