温州市体育旅游发展与对策研究

Study on Development and Strategy of Wenzhou Sport Tourism

体育产业作为21世纪的朝阳产业,为各国的经济发展和社会进步产生了积极的作用。体育旅游作为体育产业的重要组成部分,已逐渐成为城市经济新的增长点。本文以温州市体育旅游为研究对象,运用SWOT分析法、文献资料法、访谈法、实地考察法等研究方法,对温州市体育旅游的总体现状进行全面系统的分析,从而把握温州体育旅游发展的总体状况,探讨今后温州市发展体育旅游的战略,为全面、健康发展本地区体育旅游提供参考。

As the sunrise industry in twenty -first century, sports industry plays the positive and important function for conntry＇s economic development and social progress. Sports tourism is an important part of sports industry, which has become the new economic growth point of urban economy. This paper, taking Wenzhou sport tourism for research object, makes an investigation on the overall situation of Wenzhou sport tourism and analyze the compre- hensive system of sports tourism in Wenzhou with the methods of SWOT, literature review and interview, and field investigation, discusses the general situation of the development of sports tourism in Wenzhou and provides the reference for comprehensive, rapid and healthy development of the sports tourism.