旅游文化资源优化整合重构的路径研究——对合肥经济圈旅游内涵式发展的建议

An Exploration of the Optimization and Integration of Cultural Tourism Resources——Exemplified by Hefei Economic Zone

充实区域旅游文化内涵正成为增强区域旅游产品核心竞争力最有效的干预方式。目前区域旅游文化在空间组织及布局优化模式上已形成休闲依附型、聚合串联型、附会植入型、会展节庆型等多种路径。作为旅游非优区的合肥经济圈,可以借鉴这些整合优化表达模式,发掘包公文化、地方戏剧、科技文博、会展文化等人文景观资源,提炼区域文化核心价值,重构旅游文化产品营销表征,植入区域文化元素,重组区域相关要素,形成新的旅游服务链与供应链。实现区域经济和旅游形象的双赢。

Enriching the cultural connotation of regional tourism is the most effective way to strengthen the core value of culture products in regional tourism. Presently, regional tourism has formed the following types in spatial organization and layout optimization： the pattern purely for recreation, the synthetical pattern, the analogy pattern with certain motif, and the MICE pattern. As a zone with a disadvantageous location, the Hefei Economic Zone can adopt the above-mentioned types, exploring local cultural resources and man-made sceneries, refining the core value in the regional tourism, re-constructing the characterization of the marketing of culture products, re-organizing relevant regional elements, implanting regional cultural elements, and forming the new chain of tourism service and supply. Only in this way can the double win of regional economy and tourism image in this region come true.