售点刺激、消费者知识对顾客冲动性购买意愿的影响被引量：1

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摘要本文进行售点束9激、消费者知识水平以及知识类型差异与冲动性购买意愿关系的探讨。研究认为，购买者冲动性购买意愿的强弱与有无销售刺激以及促销手段的整合方式有关；购买者知识的类型差异与其冲动性购买意愿有关联；在特定促销手段的整合作用下，购买者拥有的知识水平的高低不同，其冲动性购买意愿也存在差异。

作者赵岩周洋

机构地区兰州交通大学西北交通经济研究中心甘肃银行

出处《消费导刊》 2012年第2期5-7,共3页

关键词消费者知识不冲动性购买购买意愿

分类号 F713.8 [经济管理—广告]

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