网络营销对现行市场营销的影响

The Influences of Internet Marketing on Current Marketing

网络营销可使消费者更广泛、更方便地对比购买目标 ,并为消费者提供前所未有的查询及咨询等方面的便利 ;企业可通过网络在全球树立和展示自己的形象 ,并且能以比较低的营销成本最大限度地扩展企业的市场范围。另外 ,网络营销还可促进企业管理各层面的改革和完善。

Internet Marketing enables consumers to compare purchasing objectives more extensively and conveniently and unprecedentedly facilitates consumers to inquire and consult.Through Internet,enterprises can establish and show their images on a global seale and expand their market seales to maxims at lower costs of marketing.Besides,Internet Marketing can promotes reforming and perfecting each level of business administration.