中国西部大城市旅游客源市场需求分析——以成都市为例

Analysis of Tourist Market Demand in Western China's Big Cities

由于西部经济发展水平不高、未形成城市群落而又旅游资源富集、品位较高 ,中国西部大城市存在着旅游客源市场储备量小、市场竞争激烈的情况。同时 ,以成都市为代表的西部大城市客源市场还存在着消费水平较低 ,游客出游次数少、半径小、时间短以及喜欢休闲度假的特点。这些无疑对旅游地供方的产品定位。

In western China's big cities, tourist customer reserve is small and tourist market competition is intense, because their economic development is at a low level without any city groups, while their tourist resources are abundant with high grade. Take Chengdu City for example, the tourist consumer market has the characteristics of low consumption level, low tourist frequency, short tourist radius and duration, and preference of holiday spending and repose, which undoubtedly have significant influence upon their positioning of tourist resorts characteristics and tourist consumers market, as well as the western region's development of tourist resources.