摘要
随着经济全球化的不断推进,国际经济合作使得不同国家企业生产要素组合与配置得以优化和提升,同时也使企业自身得以壮大和发展。电影产业作为文化产业的核心内容之一,不仅传递着一国的文化,更渗透着一国的价值观和意识形态,通过国际合作,不仅能够拓宽我国电影产业链条,增加海外票房收入,提高电影制作水准,同时对国家"软实力"的提升也将有极大促进作用。
With the constant promotion of economic globalization, international economic cooperation has not only optimized and upgraded the combination and configuration of enterprise production factors in different countries, but also developed the enterprise itself. As a core content of cultural industry, film industry can not only transfer the culture of one country, but also reflect the values and ideologies of the country. International cooperation can broaden the chain of film industry, increase the income of overseas box office, improve the level of film production, and greatly lift the country's soft power.
出处
《吉林工程技术师范学院学报》
2011年第1期44-46,共3页
Journal of Jilin Engineering Normal University
关键词
中国电影产业
媒介运营
国际营销
国际经济合作
Chinese film industry
media operation
international marketing
international economic cooperation