新媒体环境下高职院校传媒与管理专业人才培养的思考

Thinking on the Training the Media Talents in Higher Vocational College Under the New Media Environment

经营管理人才是当今传媒产业发展最迫切、需要量最大的人才,也是传媒市场的主体人才。高职院校应根据市场需求,及时调整人才培养方案,科学设置课程,以培养高素质技能型传媒经营管理人才。

Management talents play very important role in media market who are needed urgent- ly. The vocational colleges are required to adjust the talent training scheme and offer reasona- ble and updated courses in order to train the media talents with high quality.