高等院校《公共关系学》课程设置与实践研究

A Study of the Setting of the Curriculum and Practice of Public Relations in Colleges and Universities

随着社会的进步和发展以及全球化竞争格局的日益形成,经济全球化的发展趋势逐渐演变为世界经济体之间的公共关系。《公共关系学》可以培养大学生的综合能力和素质;进而实现课程设置与能力培养的统一。因此,设置《公共关系学》课程很有必要。

With the social development and the increasing formation of the situation of global competition,the developing trend of economic globalization is gradually evolving into the public relations among the world economic groups.Public Relations can foster the college students＇ comprehensive ability and quality;and then it can further realize the unity of the curriculum setting and ability fostering.Therefore,it is quite necessary to set up the curriculum of Public Relations.