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品牌权益对上市公司盈利能力的影响研究

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摘要 品牌权益与品牌的知名度、美誉度、认同度、忠诚度以及品牌形象紧密相关,品牌权益较高的品牌一般也会有较高的销售收入和市场占有率,从而具有较高的盈利能力。本文试图将每股收益作为衡量公司盈利能力的指标,来探讨品牌权益对上市公司盈利能力的影响及其行业差异。
出处 《商业时代》 北大核心 2012年第7期93-94,共2页 Commercial
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