BtoB电子商务诚信问题的研究及对策分析

Study on the Sincerity of BtoB E-commerce and Its Countermeasures

BtoB是电子商务中重要的交易模式之一,但诚信问题已成为制约BtoB电子商务发展的最大瓶颈.通过分析BtoB电子商务中诚信缺失的表现及成因,提出了进一步完善BtoB电子商务诚信机制的方法和策略.

BtoB e-commerce is one of the important trade patterns, but the problem of sincerity has become the biggest bottleneck of BtoB e-commerce. By analyzing the features and courses of BtoB e-commerce lack of sincerity, this paper presents the methods and strategies to perfect the sincerity mechanism of BtoB e-commerce.