乡村旅游者体验真实性的模糊综合评判研究——以长沙为例

Researches on the Fuzzy Comprehensive Assessment of Authenticity of the Rural Tourist Experience

构建了乡村旅游者体验真实性的模糊综合评判模型,以长沙市为例,利用该模型对乡村旅游者体验真实性问卷调查所获得的数据进行定量计算与分析,计算分析结果显示,长沙市乡村旅游者对其所体验的田园风光、空气质量、乡村特色菜肴具有较高的真实性评判,而对乡土建筑、DIY制作、农事参与娱乐、乡村旅游解说、服务员的着装等具有较低的真实性评判。根据该结果,对长沙市乡村旅游开发的现状提出了相应的对策和建议,为长沙市乡村旅游的开发提供决策与参考,有利于实现长沙市乡村旅游的可持续发展。

This paper firstly constructs the fuzzy comprehensive evaluation model of the authenticity of the rural tourist experience. Taking Changsha for example, this paper then uses this model to conduct the quantitative calculation and analysis on the data obtained through the survey on the authenticity of rural tourist experience. According to the calculation result, the rural tourists give the higher authenticity evaluation on their rural experience about the rural scenery, air quality, rural specialties, while they give the lower authenticity evaluation on the local architecture styles, DIY producing, participation in recreational farming, rural tourism explanation, the waiters dress, etc. According to the results of the development status of rural tourism in Chang- sha, this paper puts forward the corresponding countermeasures and suggestions to the development of rural tourism which can provide the decision-making and reference on rural tourism development in Changsha and also is good for the sustainable development of the rural tourism in Changsha.